July 29, 2022
Braden River Library
4915 53rd Ave E
Meeting Room 102
Bradenton, FL 34203
The Living Undeterred Tour is a nationwide exploration aimed at bringing attention to the mental health and substance use epidemics in our nation.
Keynote Speaker: Jeff Johnston
Better, Not Bitter: The Living Undeterred Mindset
On October 4, 2016, the trajectory of Jeff’s life changed with one phone call. Prior to that day, Jeff was living the American Dream. He had a great family, was a successful entrepreneur running a financial services firm in Iowa, and was seemingly coasting through life. The morning of October 4, 2016 Jeff received the phone call that is every parent’s worst nightmare. His oldest son, Seth, had died from fentanyl poisoning. He was 23 years old.
Jeff soon realized that he had two options. He could go down a road of anger and despair and become bitter, or he could use his situation as motivation to become better. And while it was not an easy journey, Jeff chose the road of better. Jeff's resiliency would again be tested in June 2021, when he lost his wife, Prudence, to alcoholism.
Jeff shares his experience through grief, addiction, and battling with his own mental health and the coping mechanisms he has developed to remain, undeterred.
About Live Tampa Bay
Live Tampa Bay mobilizes business, faith, nonprofit, and philanthropic leaders in our region around a singular mission: to drastically reduce opioid deaths in their community.