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"Purpose Becomes Passion When It Gets Personal"

- Jeff Johnston, Founder

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The JohnstonFamily

The Johnston Family

Jeff Johnston, Founder

On October 4, 2016, the trajectory of Jeff’s life changed with one phone call. Prior to that day, Jeff was living the American Dream. He had a great family, was a successful entrepreneur running a financial services firm in Iowa, and was seemingly coasting through life. The morning of October 4, 2016 Jeff received the phone call that is every parent’s worst nightmare. His oldest son, Seth, had died from fentanyl poisoning. He was 23 years old. 
Jeff soon realized that he had two options. He could go down a road of 
anger and despair and become bitter, or he could use his situation as 
motivation to become better. He chose the latter. Jeff decided to take a step back from his career as a financial advisor and focus his attention toward making a difference. He became an advocate for bringing awareness to substance use and addiction in teens & young adults. He began speaking at high schools and community events, and joined the board of a local treatment facility that Seth spent time at before his death. 
In 2020, Jeff founded his own non-profit, Choices Network, Ltd. dedicated to educating kids, parents, teachers & coaches on the importance of making positive choices. That same year, he wrote his first book,  “This One’s For You: An Inspirational Journey Through Addiction, Death and Meaning” and started the Living Undeterred Project. Jeff is currently organizing the Living Undeterred Tour with the goal of building a network of contacts and resources to help develop alternative solutions to the mental health and addiction crises.  

Ian Johnston

Ian is a golfer at the University of South Dakota. After losing his older brother, Seth, in 2016 Ian began using his love of golf to bring awareness to the Opioid Epidemic. Having raised over $40,000 before graduating High School, Ian continued his advocacy work into college. 

When not on the golf course, Ian runs his streetwear company, Victory City Streetwear. Ian is donating a portion of his profits from this summer to the Living Undeterred Tour. 


Roman Johnston

Roman is a senior at Prairie High School in Cedar Rapids, IA. Roman is the first Youth Ambassador for Choices Network, Ltd. and consults with the board of directors on the mental health and substance use issues that teens are facing. Roman has become an advocate for mental health and substance abuse after losing his older brother and his mom at a young age. 

Roman in a certified scuba diver, and enjoys spending time with his family and friends. 


The Living Undeterred Project Board of Directors

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Dan Walterman

Vice President

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Kenyon Murray



Molly Nordlocken


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Doug Wagner

Board Member


Sharon Rickertsen

Board Member

Team Undeterred


Sarah Hoffman

Project Manager

Choices Network, Ltd. Board of Directors
Team Undeterred
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